The Hayaa Box 

Hi Lovelies 

A few weekends ago I had the opportunity of attending the launch of The Hayaa Box. (Hayaa- Arabic for modesty). The Hayaa box is the dreamchild of Jowhara Mahomed Ismail. 


It’s a monthly subscription box tailor made for the modest Muslim woman. Each month the box will contain a cotton scarf, a scarf accessory (pins or headbands) and a beauty sample. Every month there’s a different colour scarf and before purchasing you can view what’s in the box on the website Here


It’s a really cool idea if you’re looking to build up a scarf collection of different hues to match different ensembles. The scarves are long enough to style differently and there are few lifestyle images on their website showing how the scarves can be styled.

The launch itself was really lovely. Jowhara’s passion and her loved ones support radiated throughout the event. I met some new and old blogger and friends, and we got to indulge in a tantalizing menu. 

(What’s an event without a selfie. Selfie partner Nazmeera from Shop.Style.Snap)

The Hayaa box retails is R249 per month including delivery. 

Images by Lauren Setterberg

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