Hi Lovelies

New season and the previously known Sports Luxe  trend has been updated to ‘Athleisure’ . I didn’t think the trend that incorporates gym wear into your daily wardrobe will actually last, but I was wrong. Fashionista’s everywhere are preferring the comfort of sneakers over stilettos. My teenage years were spent in athleisure gear and I didn’t think I’d ever go back to that but as I type this I have a pair of Nike Roshe’s on my feet (and I’m not working out). I have coveted a pair of these sneakers for a while and I finally got a pair.

Athleisure is not jus throwing on a pair of sneakers or sweatpants, it’s all in the details. Adding accessories makes a huge difference. Also keep the ensemble simple with clean lines. 



Spring = New Beginnings

Hi loves

Spring 2016 has arrived with such glorious weather I must add. My favourite season brings with it new beginnings. I’m no longer tied down to a full time job which will allow me to pursue a venture that I have wanted to start for a very long time, but more on that later.

I feel that I’m my most stylish self in spring and summer due to how much I adore the clothes. This season is all about bardot (off-the-shoulder) dresses and tops and I’m the biggest fan. I picked up a dress on sale in Mango and I couldn’t wait to wear it so of course with the first sign of sunshine it was out and about. Another trend that’s huge at the moment are tassels. I accessorised with a pair of tassel  earrings (which hurt like hell at the end of the day by the way). 

Let’s take a moment to appreciate the footwear. I was sent a few pairs of shoes from Plum Footwear from their current Spring/Summer range. If you’re looking for some trendy footwear for the months ahead then Plum has some treats in store for you.

Take some time to smell the roses this season my loves. 

Xx S


Hi Lovelies

I have had similar conversations with two friends over the last few days and I thought that it was worth sharing. Social media has clouded our judgement so much so that some live through it! It’s the worst drug of our generation.Of course being a blogger my social media presence is what basically drives people to this blog. To be honest only our prettiest selfies or OOTD’s make the cut People start building conclusions about the person that you are via what you share. And sometimes these are so far from the truth but they believe it.

So let’s just clear up a few things shall we…

I am not the foundation that I wear on my face.

I am not the designer bag that I carry.

I am not the labels that I wear.

I am not the fancy highlights and colour on my hair.

I am not the fancy things that I eat. 

I am not the car that I drive.

I am not the flower crown snapchat filter.


I am the woman who has blemishes and marks (which you never see because of the foundation) that I hate.

I am the woman who has a few grey strands of hair (covered by colour and highlights on my hair).

I am the woman  who is not shy to go bare faced sometimes although I don’t post it.

I am the woman  who drives her dads car.

I am the woman  who wears sweatpants and a hoodie on off days (praying that nobody I know sees me).

I am the woman who uses dry shampoo sometimes when I’m lazy to style my hair.

I am the woman who  has cellulite and stretch marks and goes to gym everyday just to lose my thigh fat.

I am the woman who loves to dip her tennis biscuits in her tea (hence the thigh fat).

I am the woman who has been rejected.

I am the woman who wakes up and goes to work.

I am the woman who isn’t high maintenance (the designer bags and clothes are bought with hard earned money, it’s something I have coveted for years and it’s not for show).

I am the woman who still gets shy when I’m approached as ‘Style By Shaheeda’ in public.

I am the woman who doubts my abilities sometimes.

… I am normal just like you.



Casually Caped

Hi Lovelies 

With winter in its last stretch there are sales galore and it’s the perfect time to purchase timeless pieces if you’re lucky to come across them. Spree had a sale on their Mango stuff and I picked up something that I have wanted for a while -a cape coat. There’s just something so classy about it. 

I am never super glam during the week (I can’t totter around in heels while running errands) and lately I have been favouring sneakers. I pair them with my more classic pieces which fits in perfectly with the athleisure trend.

|Cape: Mango| Ribbed Top: Forever New| Sneakers: Zara| Handbag:Gucci|

The greatest thing about this piece is that it can be styled in a multitude of ways and can work with jeans and sneakers but also as a cover up over a couture dress. It’s one of those pieces that I see in my closet for years to come.

Have a lovely Sunday 




Hi Lovelies

I have titled this post skin because I’m going to cover a few skincare topics in this post.

Recently I have noticed that my social media feed is a flurry of skincare brands that are offering products and aesthetic procedures that claim to do anything from removing wrinkles to lightening skin. That is what inspired this post.

We all have skin qualms and it is very tempting to want a quick fix but these products can have long term detrimental effects. It is so important properly research products and procedures. So my first tip is if you have major skin issues then you should get your skin properly assessed by an aesthetician or dermatologist. They will prescribe a skin regimen tailor made for your skin concern.

Mixing up Skincare

Lots of people are of the impression that you should use all your products from the same brands. There’s absolutely nothing wrong in doing that, but there’s also nothing wrong in mixing up skincare from different brands. It can also be cost effective. This is totally viable if you have fairly good skin and you can choose products for yourself.

Budget Skincare:

Another misconception that many have is that high end skincare works better. Yes they do have more advanced ingredients but lets be honest not everyone can budget R2000+ on beauty products. There are some budget friendly brands that are perfectly good alternatives. 

Here are a few brands that I favour (These products range from R150-R400)

Avène: This French pharmaceutical brand is specifically formulated for sensitive skin. I have been using their Thermal Spring water spray for months and it’s one of my favourite multi purpose products. I have also used their moisturizers and sunblock from the brand and I was quite impressed.

– Bioderma: This is another French pharmaceutical brand that’s widely known around the world and my go to product from them is their sunblock. 

The Body Shop: This world renowned and established beauty brand is no stranger to many a beauty enthusiast. My constant favourites from them are their Vitamin E eye cream and Vitamin C Microdermabrasion exfoliator. 


If you have the time and are willing to spend a bit then I suggest you spend it on regular facials. I’m blessed enough not to have problematic skin apart from hormonal and stress breakouts. These result in a few blemishes, which take forever to disappear. So I do regular brightening facials to speed up the process. 

I believe that it’s so important to look after your skin. I’m by no means a skin expert but I thought I’d share a few pointers with you from personal experience. Also if you have fairly good skin don’t go messing with it by trying out extreme things to solve small imperfections



The Hayaa Box 

Hi Lovelies 

A few weekends ago I had the opportunity of attending the launch of The Hayaa Box. (Hayaa- Arabic for modesty). The Hayaa box is the dreamchild of Jowhara Mahomed Ismail. 

It’s a monthly subscription box tailor made for the modest Muslim woman. Each month the box will contain a cotton scarf, a scarf accessory (pins or headbands) and a beauty sample. Every month there’s a different colour scarf and before purchasing you can view what’s in the box on the website Here

It’s a really cool idea if you’re looking to build up a scarf collection of different hues to match different ensembles. The scarves are long enough to style differently and there are few lifestyle images on their website showing how the scarves can be styled.

The launch itself was really lovely. Jowhara’s passion and her loved ones support radiated throughout the event. I met some new and old blogger and friends, and we got to indulge in a tantalizing menu. 

(What’s an event without a selfie. Selfie partner Nazmeera from Shop.Style.Snap)

The Hayaa box retails is R249 per month including delivery. 

Images by Lauren Setterberg



Lux Sheer Twilight Body Wash

Hi Lovelies 

I was sent a press pack from LUX with their new Sheer Twilight Body Wash. LUX is one of the most recognized beauty brands in the South African (and worldwide) market. I remember my mum stocking up on Lux soap bars for years until liquid body washes were launched. 

I don’t know about the rest of you but I haven’t used a traditional bar of soap in years due to the fact that body washes are more convenient and way less maintenance (Yes we have all had that dilemma of trying to pick up that bar of soap when it falls onto the shower floor). 

The fragrance in the LUX Sheet Twilight body wash was specifically curated by perfumer Nicole Marcini. Black orchid is the most predominant note in the body wash which results in quite a bold fragrance. I generally favour something softer or citrusy when I purchase a body wash but surprisingly I took to this scent. 

The scent claims to linger on your skin for upto 8 hours. I decided to put this to test without mixing any other scents with it. Unfortunately it stayed on my skin for about an hour only and dissipated after. That said shower time is a treat with this scent engulfing your senses. 

LUX prides themselves in bringing opulence and luxury to the masses and they didn’t disappoint with this product. 

(Recommended retail prices of LUX body washes- 200ml- R24.99, 400ml- R36.99 and the 750ml- R58.99)



Current Beauty Routine 

Hi Loves

I feel like I haven’t been on this platform of mine in forever. There’s no excuse for me neglecting it this time though. 

Today’s post is about my current beauty routine. I have never been obsessed with cake face makeup (no judgements on those who love and look amazing wearing it). I have always preferred a more natural take on beauty. 

The ‘no makeup makeup look’ is a trend at the moment with heavily contoured looks taking a back seat. 

My main concern has always been my under eye circles, and now coupled with lines and wrinkles are I have become a lot more concious of them. I can’t tell you how many correctors and concealers I have purchased over the last few months. I then went to my local M•A•C store and trying to buy yet another one because I felt my products were too drying and cakey. The assistant suggested I bring in what I have and she will guide me as whether I’d need anything new (which was really kind of them, big shout out to them). She was flabbergasted when she removed the eye makeup I had on. The dark circles that I hate so much aren’t exactly the darkest according to them. The problem is that they are not full panda like rings they are basically darkest on the inner corners. So my problem was that I was caking too much under my eye and using  the incorrect colours. 

So over the last few days I have stopped using a lot under my eyes just teeny bit of corrector on the darkest parts and then a liquid concealer over it. And honestly when I look in the mirror I’m not hating on them as much as before. Before this I was putting too much product that dried out my under eye area. 

On occasion I follow this step by using a lightweight coverage and blending this over the concealed area. I favour tinted moisturizer and BB cream over foundation although it doesn’t give that much coverage it lets my skin breath. (I am going to review my current favourites soon).

To add a little more of a glow I use a highlighter on the highest points on my face. This basically adds to the natural look. 

We all have flaws and before this I started looking at my face and thinking how old my eyes make me look. This mindset caused me to spend so much money on stuff that I didn’t need. My advice to anyone with specific skin concerns don’t just purchase products blindly trusting sales assistants. Assess your own skin with regards to dryness and oiliness.Ask them to test out products on you, use it for an entire day and asks for samples (if they do give them). If you’re not happy try out another colour or variant. Had I taken this time I would have saved a lot. 

Until next time (I’m going to try to not be such a stranger)…



Winter Warmer clothing drive

Hi Lovelies 

I have teamed with an established charitable organization to run a winter clothing drive (Read below for details). 

Style By Shaheeda in Conjunction with the ‘Pietermaritzburg Muslim Women’s Organization’ brings you the ‘Winter Warmer’ clothing drive. In the cold months ahead spare a thought for the less fortunate. Open your hearts (and closets) and donate some of your old warm clothing.

-ONLY winter clothing (jerseys,jackets and sweaters)

-ONLY adults clothing.

-Please make sure that all clothing is wearable (no holes or stains).

-Must we washed.

-Package all clothing and mark the sizes and whether it’s Male/Female clothing on the packaging. 

As an added special gesture put a smile on a young girls face for Eid and donate good condition handbags and costume jewelry. 

Deliver all goods to:

Pietermaritzburg Muslim Women’s  Organization. 

71 Royston Road, Mountain Rise- Pietermaritzburg. 

Open from : 8am- 1pm 

Contact: 033 387 5393

“The believer’s shade on the Day of Resurrection will be his charity.”- Prophet Muhammed (S.A.W)



Glam Weekend

Hi Lovelies

I’m laying in bed reminiscing about last week and weekend. It was my cousins glamorous wedding week and I was all too thrilled to dress up. I contemplated doing a blog post because I did share these image on Instagram (shaheeda18- if you didn’t know), but as I’m deleting some of the gazillion photos that I took I thought why not do a blog most since I have been MIA!

Look 1: Eastern (Well my take on it anyway) 

 I think eastern wear is absolutely gorgeous especially the intricate work and details but I very rarely wear the garments often. That’s why I decided to create my own take on an eastern ensemble pairing pieces I would wear again. I purchased this two piece pants and top from Mango and paired it with a custom made jacket. 

Look 2: Wedding

 I have owned many a formal dress but the above is hands down my favourite. Surprisingly it’s not something I had custom made. I saw it a year ago hanging on the rails at Minty fabrics (a fabric and clothing store in Durban) and I purchased it on a whim. The brocade and cut of the dress reminded of something straight out of the TV series Reign and well I’m no Queen Mary but I sure as hell felt like a princess. 

Look 3: Walima (post wedding function) 

 Wearing something all black and minimalist wasn’t my initial idea . I went mall trawling every weekend of the month leading up to the wedding and I was so confused as to what to purchase. I saw this top at Mango and my stylist brain went into overdrive. I thought of pairing it with something printed or some colour but I eventually went all Victoria Beckham chic. I actually loved the understated look and you would be surprised at how much of a statement it makes. 

At the end of the weekend I was all glammed out and I swore that I didn’t want to see another hair dresser or makeup artist for a while, but in all honesty the glamazon in me would do it all over again…